1. Day (Thursday, 21.11.2002)


  • 12.00 - 14.00
  • 1. Symposium (Language: english)

    "Sport Events" (International)

    Prof. Dr. C. Gratton
    Sheffield Hallam University, GB

    N. de Vos
    Commonwealth Games in Manchester 2002, Head of Marketing, GB

    C. Brensing
    ARUP Sport GmbH
    Design and planning of sport venues,
    e.g. Manchester Stadium and Allianz Arena, Munich

  • 14.00 - 15.00
  • Lunch Break
  • 15.00 - 16.30
  • Parallel
  • Parallel
  • Parallel
  • International Contributions (english)

    Prof. Dr. J.-L. Chappelet
    IDHEAP - Swiss Graduate School of Public Administration, Lausanne, CH
    Organizing the Olympic Games - How to manage gigantism ?

    Dr. B. Seguin
    University of Ottawa, CAN
    A Qualitative Study Investigating the Conventional Practices and Preferences of Olympic Games Sponsorship

    Sir B. Scott
    Olympic Games Manchester 2000, President of the Bidding Committee, GB

  • 16.30 - 17.00
  • Coffee Break
  • 17.00 - 18.00
  • Opening Ceremony

    Univ.-Prof. Dr. V. Rittner
    Prorektor of the German Sport University

    Dr. M.-P. Büch
    Director of the Federal German Institute of Sport Science, Bonn

    J. Müller
    Mayor of Cologne

    Univ.-Prof. Dr. H.-D. Horch
    Director of the Institute for sporteconomics and sportmanagement

  • 18.00 - 20.00
  • Panel-discussion: (german)

    "Olympic Games 2012 in Germany"

    Sir Bob Scott (englisch)
    President of the Bidding Committee for the Olympic Games, Manchester 2000


    Prof. Dr. G. Wagner
    Federal German Institute for Economic Research, Berlin

    Dr. H. Preuß
    German Sport University, member of the Organising Committee of the Olympic Games Frankfurt/Main 2012

    Presentation:
    H. Kühner
    SWR Editorial Journalist

  • Ab 20.00
  • Opening Reception
2. Day (Friday 22.11.2002)


  • 09.00 - 17.00
  • 09.00 - 10.30
  • Presentation of the cities bidding for the Olympic Games 2012
  • Parallel
  • Parallel
  • 10.30 - 11.00
  • Coffee Break
  • 11.00 - 12.30
  • 3. Symposium (german)

    "Sportevents beeing used as Marketing-Tools"

    Prof. Dr. A. Hermanns
    German Forces University, Munich

    E.-M. Bieda
    formerly AMD, Head of Sport Sponsorship

    Dr. D. Hartmann*
    Toyota Deutschland GmbH,
    General Manager Public Relations & Press Departement

  • Parallel
  • Parallel
  • 12.30 - 14.00
  • Lunch Break
  • 13.00 - 14.00
  • Presentation of the "AK Sportökonomie e.V."
  • 14.00 - 15.30
  • 4. Symposium (german)

    "An Enviromental Perspective on Sportsevents"

    Prof. Dr. R. Roth
    German Sport University, Institute for Sport in the Enviroment and Ecology

    E. Lauterwasser
    German Ski Association, Vicepresident

  • Parallel
  • Parallel
  • Parallel
  • International Contributions (english)

    Dr. H. A. Solberg
    University of Trondheim, Norway
    The economics of Major Sporting Events

    Prof. Dr. S. Késenne
    University of Antwerp, B
    The pricing of Sports Events

    P. Hübner
    A. Steinbrück
    Golf & Tourism Consulting GbR, Lüneburg, GER
    University of Lueneburg, GER
    Golf Potential in Germany in the International Context

  • 15.30 - 16.00
  • Coffee Break
  • 16.00 - 17.30
  • 5. Symposium (german)

    "Sport in the adventure-oriented society"

    Prof. Dr. R. Dollase
    University Bielefeld

    U. Roth
    Roth & Lorenz GmbH, Director
    "Sprite" Dirk Nowitzki Academy
  • Parallel
  • Parallel
  • Parallel
  • 17.30 - 18.00
  • Coffee Break
  • 18.00 - 19.30
  • Panel-Discussion: (german)

    "Does Sport have to be show?"

    Teilnehmer:

    J. Ullmann
    IP Deutschland, Director Commercialisation of Sports
    RTL, Vice President Sportrights and Sportsmarketing

    W.-D. Poschmann
    ZDF, Director of the Editorial Department Sport

    W. G. v. Moltke
    German Volleyball Association, President

    A. Leibkind*
    Düsseldorf Rhein-Ruhr 2012 GmbH and Rhein-Fire Football (NFL Europe), Director

    Presentation:
    D. Vetten
    Horizont Sport Business, Chief Editor

  • Ab 20.00
  • Evening Event
    Restaurant BACKSTAGE, Kölnarena
3. Day (Saturday, 23.11.2002)


  • 10.00 - 19.00
  • 10.00 -11.30
  • 6. Symposium (english)

    "Bidding for the Football World Cup 2006"

    F. H. Radmann*
    German Organising Committee for the World Cup 2006, Vicepresident

    D. Jordaan
    Southafrican Bidding Committee for the World Cups 2006 & 2010, President

    M. Zen-Ruffinen
    FIFA, former Secretary General
  • Parallel
  • 11.30 - 12.00
  • Coffee Break
  • 12.00 - 13.30
  • Panel-Discussion: (english)

    "Football World Cup after 2006"

    F. H. Radmann*
    German Organising Committee for the World Cup 2006, Vicepresident

    D. Jordaan
    Southafrican Bidding Committee for the World Cups 2006 & 2010, President

    M. Zen-Ruffinen
    FIFA, former Secretary General
  • 13.30 - 14.00
  • Short Lunch Break
  • 14.00 - 19.00
  • Anniversary of the ASS Alumni Sportökonomie Sportmanagement an der Deutschen Sporthochschule Köln e. V.
*inquired